CRUMBL
CRUMBL
I’ve been a Senior Graphic Designer at Crumbl for the past 2.5 years, during which I've had the opportunity to work on a wide range of exciting projects. From refreshing the brand to launching new marketing initiatives and establishing seasonal branding, it's been an incredibly dynamic experience. Currently, I serve as the brand's lead illustrator, while also directing creative teams for campaigns and holiday activations.
Sticker Program
Last year, we wanted to give customers a more exclusive experience, so we introduced a sticker program. I was fortunate to lead this initiative, which allowed me to explore a variety of new illustration styles. Each month, I have the opportunity to design and source a unique sticker, making this an exciting and creative project to develop.
Cookie Dough Bits
Since Crumbl’s signature pink box is our primary packaging, this project was an exciting opportunity to step outside that framework. I had the chance to design the packaging and style the photoshoot for our limited-time offering, Cookie Dough Bits, bringing a fresh creative touch to the brand.
Store Exteriors
After our brand refresh, it was clear that Crumbl stores needed a makeover! With a quick turnaround, I found creative ways to refresh the space while maintaining the essence of Crumbl. To add a unique twist, I illustrated our top 25 cookies and desserts, incorporating them into the storefront design. We also reimagined our signage by adding our classic pink box to the front of every store.
Crumbl Conferences
Internal conferences give us a unique opportunity to step outside Crumbl’s usual branding and get more creative. As the lead designer for this event, I drew inspiration from ‘90s high school culture, leaning into the nostalgia factor. We went all out, even creating a custom yearbook for all of our Crumbl managers, making the experience both memorable and immersive.
